SEO蹇€熸帓鍚嶇殑鏂規(guī)硶鏈夊摢浜?/h2>

姝ｅ父鏉ヨ鐧藉附蹇€熸帓鍚嶅嚑涔庢槸涓嶅彲鑳界殑錛屽洜涓哄緢闅懼疄鐜幫紝騫朵笉鍍忛粦甯介偅鏍烽渶瑕侀珮綰х殑鎶€鏈紝浠ュ強(qiáng)浣滃紛鐨勪唬鐮併€傝€岀櫧甯藉揩鎺掍篃鏄渶榪戜竴孌墊椂闂村唴鍑烘潵鐨勶紝鐩墠榪樻湁寰堝浜轟笉鐭ラ亾錛岀櫧甯藉揩閫熸帓鍚嶅叾瀹炲綋浣犱滑寰€涓嬮槄璇葷湅瀹屼簡(jiǎn)鍘熺悊浼?xì)鍙戠幇鍘熸潵闈炲父绠€鍗曪紝鎴戜滑涔熷彲浠ュ仛錛岃€屼笖鏄釜SEO閮借兘澶熺湅鎳傦紝閮借兘澶熷浼?xì)銆?/p>

涓€銆侀€夋嫨鑰佸煙鍚?/h2>

鐧藉附SEO鏅€氱殑浼樺寲鎵嬫硶鏄柊鍩熷悕+鏂扮綉绔?鏂板唴瀹?鏂板閾?鍙嬮摼絳夌瓑錛屼絾鏄揩閫熸帓鍚嶅彲灝卞ぇ澶х浉鍙嶄簡(jiǎn)銆備綔涓烘兂瑕佸湪鐧藉附涓铚樿洓蹇€熺粰浜堜綘緗戠珯杈冮珮鐨勬潈閲嶅強(qiáng)鎺掑悕灝辮浠庤€佸煙鍚嶄笅鎵嬨€傚緢澶氬揩鎺掍篃閮芥槸鑰佸煙鍚嶄綔涓哄熀紜€鎵嶈兘鏈夎繖涔堝ソ鐨勬帓鍚嶃€傚ぇ瀹墮兘鐭ラ亾錛屽鏋滄槸涓€涓垰鍒氭敞鍐岀殑鏂板煙鍚嶅铚樿洓鏉ヨ鏄潪甯擱檶鐢熺殑錛屼絾鏄鏋滄槸涓€涓€佸煙鍚嶇殑璇濓紝鏇劇粡灝變紭鍖栬繃錛岀櫨搴﹁湗铔涜嚜鐒朵細(xì)鏇村姞鐨勪俊浠昏€佸煙鍚嶏紝鐩稿悓鐧懼害淇′換搴﹂珮錛岃€佸煙鍚嶅勾榫勯暱錛岃嚜鐒舵潈閲嶅氨楂樸€?/p>

浣嗘槸鑰佸煙鍚嶇瓫閫夋槸鏈€鏂版牳蹇?jī)鐨勫湴鏂瑰Q屼竴涓€佸煙鍚嶅線寰€鍐沖畾浣犺繖涓綉绔欒兘涓嶈兘寰堝揩鐨勬媿涓婂幓錛屼絾鏄悗緇垜浼?xì)鍑簶q欑瘒鏁欑▼鐨勶紝鎻愰啋澶у涓€瀹氳鏃跺埢鍏蟲(chóng)敞錛屽洜涓鴻繖灝嗘槸棰犺浣犵殑SEO涓栫晫瑙傜殑鍦版柟銆?/p>

浜屻€佺嫭鐗圭殑鍘熷垱妯℃澘

涓轟粈涔堣浣跨敤鍘熷垱鐨勬ā鏉胯€屼笉鑳戒嬌鐢ㄧ綉涓婄殑浼楀妯℃澘鍛紝榪欓噷涔熸槸娑夊強(qiáng)浜?jiǎn)SEO鏍稿績(jī)鐐癸紝澶у瑕佽浣忎簡(jiǎn)錛屼綔涓篠EO浜哄憳鐭ラ亾鎼滅儲(chǔ)寮曟搸鍠滄鍘熷垱鏈変環(huán)鍊肩殑涓滆タ錛屽鏋滃湪鎴戜滑絎竴澶╁拰鎼滅儲(chǔ)寮曟搸鍒氬垰璁よ瘑鐨勬椂鍊欏氨鏄嬌鐢ㄧ綉涓婁笉鐭ラ亾琚漢澶嶅埗澶氬皯嬈＄殑妯℃澘錛岄偅瀵逛簬铚樿洓鏉ヨ鏄潪甯鎬笉鍙嬪ソ鐨勶紝鐢氳嚦浼?xì)闄嶄綆瀵逛綘缃戠珯鐨勪俊鋼Q搴︺€傛墍浠ヨ涓嶆槸緗戜笂鐨勫叾浠栨ā鏉夸笉鑳界敤錛岃€屾槸濡傛灉鑳藉鍋氬埌鏇村ソ錛屾垜浠綍蹇呬笉鍘誨姫鍔涘憿錛岃繖涔熸槸寰堝SEO騫朵笉蹇岃鐨勪簨錛屾墍浠ラ€犳垚鍚屾牱鐨勬ā鏉匡紝涓€涓綉绔欒K錛岀敋鑷抽€犳垚涓婂崈緗戠珯琚壍榪濳绔欍€?/p>

涓夈€侀欏靛竷灞€鍏抽敭璇嶇殑嬈℃暟

瀵逛簬棣栭〉濡備綍甯冨眬鍏抽敭璇嶏紝澶у鏁癝EO閮芥槸澶勪簬榪瘋尗鐨勭姸鎬侊紝涓轟粈涔堣繖涔堣鍛紝鍏跺疄浠庢垜鍦ㄦ棩甯鎬腑涓庝紬澶歋EO浜哄憳?shù)簰鍔ㄧ殑鏃跺€欏氨涓嶉毦鍙戠幇銆傚ぇ瀹跺簲璇ラ兘閬囧埌榪囪繖縐嶆儏鍐靛惂錛屽氨鏄綘鐨勭綉绔欏拰浣犵珵浜夊鎵嬬殑緗戠珯鐨勫叾瀹炰紭鍔ｅ娍騫朵笉澶э紝鐢氳嚦浣犵殑緗戠珯姣斿鎵嬬綉绔欒繕瑕佷紭鍖栫殑濂斤紝鏂囩珷鐨勮川閲忚繕瑕侀珮銆備絾鏄線寰€鏈変竴澶╀綘浼?xì)鍙戠庮C綘鐨勫鎵嬬綉绔欐帓鍚嶇獊鐒惰秴榪囦綘浜?jiǎn)锛寴q欐槸涓轟粈涔堝憿錛屼綘浠兂榪囧悧銆?/p>

姝ｅ父鐨勫瘑搴︿篃灝辨槸2%宸﹀彸錛岀敋鑷沖緢澶氱綉绔欒揪涓嶅埌1%錛屼絾鏄埆浜虹殑緗戠珯瀵嗗害鍗磋交鏉捐秴榪?%杈懼埌8%鍙?qiáng)浠ヤ笂锛寴q欎篃灝辨槸鎴戣璁╁ぇ瀹惰浣忕殑錛屽線寰€緇嗚妭鍐沖畾鎴愯觸錛屽瘑搴﹀喅瀹氭帓鍚嶉珮?shù)綆銆傚緢澶氭椂鍊欏仛SEO涓嶈鎬婚捇鐮旀妧鏈紝鍦ㄧ粏鑺備笂鍏跺疄鏇村姞鐨勯噸瑕侊紝棣栭〉鏈€濂界殑鍏抽敭璇嶅瘑搴﹀氨鏄湪8%-15%涔嬮棿錛岃€屽茍闈炵綉涓奡EO鏁欑▼鎵€璦€銆傚彟澶栭欏電殑鍏抽敭璇嶅瘑搴︽槸鍐沖畾浣犺€佸煙鍚嶅緩绔欑綉绔欑殑鎺掑悕鏃墮棿鍜岄€熷害銆?/p>

鍥涖€佸ぇ閲忓閾懼拰鍙嬮摼

鏈€鍚庡ぇ瀹跺彲鑳介兘宸茬粡鐚滃埌浜?jiǎn)灏辨槸澶栭搼謷屽弸閾惧Q屾垜甯歌鍙嬮摼鏀拺鏉冮噸銆佸閾炬敮鎾戞帓鍚嶃€備絾鏄櫨搴﹀湪2017騫村氨鍙戜笉榪囪〃紺哄閾劇殑浣滅敤涓嶅啀澶т簡(jiǎn)錛屾洿鍔犱笉鍙備笌緗戠珯鐨勬帓鍚嶅拰鏉冮噸璁＄畻錛屽叾瀹炶繖鏄敊璇殑錛屽ぇ瀹朵篃鍒浉淇°€傜櫨搴﹁櫧鐒舵槑紜〃紺猴紝浣嗘槸璇寸殑鍏跺疄鏄鍧涘崥瀹㈢瓑澶栭摼涓嶅弬涓庢帓鍚嶆潈閲嶈綆楋紝鑰屽茍闈炲叾浠栧閾炬笭閬撱€?/p>

澶栭摼鍦ㄥぇ瀹剁敤鑰佸煙鍚嶅緩绔欑淮鎶や腑鍗犳瘮鑷沖叧閲嶈錛岀敋鑷沖彲浠ヨ鏄喅瀹氫綘鎺掑悕鑳藉涓€澶滀箣闂翠笂鍗囧埌棣栭〉鎴栬€呭墠涓夐〉鐨勯噸瑕佺偣錛屽閾懼湪緗戠珯鍓嶆湡涓嶉渶瑕佸彂甯冨お澶氾紝浣嗘槸鍦ㄧ綉绔欑珯鍐呴兘鎼炲畾浜?jiǎn)锛屽紑濮嬩紭鍖栨帓鍚嶇殑鏃跺€欎竴瀹氳澧炲ぇ澶栭摼鐨勬暟閲忓拰璐ㄩ噺銆?/p>

鐒跺悗灝辨槸鍙嬮摼錛屾垜涔嬫墍浠ュ皢鍙嬫儏閾炬帴浣滀負(fù)鏈€鍚庝竴涓紝鑰屼笉鏄閾懼湪鏈€鍚庝竴涓笉鏄鍙嬮摼涓嶉噸瑕侊紝鑰屾槸闈炲父閲嶈錛屽閾句箣鎵€浠ヨ鍙戝竷寰堟棭錛屽ぇ瀹墮兘鐭ラ亾姝ｅ父鍙戝竷澶栭摼涓€澶┿€佷袱澶╂槸涓嶄細(xì)鏀跺綍榪欎箞蹇殑錛屽綋鐒朵笉鏀跺綍鐨勫閾懼叾瀹炰綔鐢ㄥ嚑涔庝負(fù)闆躲€?/p>

浣嗘槸鍙嬫儏閾炬帴鍦ㄥ墠鏈熷嵈鍙互鍐沖畾浣犵綉绔欑殑鏉冮噸鑳藉欏哄埄鎻愬崌錛屽弸鎯呴摼鎺ヤ粠濮嬭嚦緇堥兘鏄粰鑷繁緗戠珯澧炲姞鏉冮噸鐨勬渶濂芥笭閬擄紝浣嗘槸澶鐨凷EO鍦ㄤ氦鎹㈠弸閾劇殑鏃跺€欏お榪囧皬蹇?jī)浜?jiǎn)錛岀敋鑷沖皬蹇?jī)鍒板彧浜ゆ崲鍚岃涓氬悓鍐呭锛屽叾瀹灅q欎釜瑙傜偣涓嶆槸涓嶅錛岃€屾槸鏈夋墍鍋忓樊銆傚弸閾懼彧鏄鎼滅儲(chǔ)寮曟搸瀵逛綘緗戠珯榪涜涓€涓姞鏉冪殑鎻愬崌錛岃€屽茍闈炰細(xì)瀹℃牳浣犵綉绔欑殑澶栭摼涓諱綋鏄惁鍜屼綘緗戠珯鐩鎬技銆傛墍浠ヨ鍙嬫儏閾炬帴浜ゆ崲鏄彲浠ヤ笉闄愯涓氱殑錛屾瘮濡係EO鍗氬灝卞彲浠ヤ氦鎹粈涔堝鍏瘋涓氱殑銆佺數(shù)鍣ㄨ澶囩殑絳夌瓑錛屼絾鏄粷瀵逛笉鍙互浜ゆ崲鐏伴粦鑹茶涓氱殑銆?/p>

緗戠珯鍐呭濉厖濂戒笂綰挎棤璁洪欏墊槸鍚︽敹褰曢兘鍙互闅忔剰浜ゆ崲錛岃€屼笖姣忓ぉ浜ゆ崲鐨勬暟閲忔槸娌℃湁闄愬畾鐨勶紝濡傛灉浣犵殑鏂扮珯鍓嶆湡灝辨湁璧勬簮鑳藉浜ゆ崲鍒?5鏉″乏鍙抽偅瀵逛綘鐨勬帓鍚嶅彲浠ヨ闈炲父鐨勬湁甯姪錛岃繖涔熸槸浣犲揩鎺掓帓鍚嶆垚鍔熺殑閲嶇偣銆?/p>

濡備綍鎶奡EO浼樺寲鍋氬埌涓婚〉姒滈

涔嬫墍浠ュ鎼滅儲(chǔ)寮曟搸榪涜浼樺寲錛屾棤鐤戝氨鏄負(fù)浜?jiǎn)鑷忿q綉绔欑殑鎺掑悕錛岃繘鑰屽鍔犳洕鍏夊害鍜屽獎(jiǎng)鍝嶅姏錛屼粠鑰屾彁楂樿漿鍖栥€傛墍浠ワ紝鍏蜂綋鏂規(guī)硶濡備笅鎵€紺猴細(xì)

馃攳鍏抽敭璇嶇殑姝ｇ‘閫夊彇

鍏抽敭璇嶇殑閫夊彇錛屽彲浠ラ€夋嫨绔炰簤紼嶅井灝忎竴鐐圭殑璇嶏紝榪欐牱鑳借鎴戜滑鐨勫叧閿瘝鏇村揩閫熺殑鍑虹幇鍦ㄦ悳绱㈠紩鎿庣殑棣栭〉涓€傚綋鐒朵篃鍙互閫夋嫨绔炰簤姣旇緝澶х殑鍏抽敭璇嶆潵鍋氾紝榪欎釜鏃跺€欑伒鐚緩璁彲浠ヨ€冭檻閫夋嫨闀垮熬鍏抽敭璇嶆潵鍋氫紭鍖栥€?/p>

馃摑楂樺搧璐ㄧ殑鍘熷垱鍐呭鍜岀粨鏋?/h2>

緗戠珯瑕佹湁楂樺搧璐ㄧ殑鍘熷垱鍐呭鍜岀粨鏋勫師鍒涘唴瀹規(guī)敹褰曠殑鏈€蹇紝鎵€浠ュ簲澶氬垱浣滀竴浜涘師鍒涙€х殑涓滆タ錛岃繖鏍峰埄浜庢敹褰曘€傛墍浠ワ紝鍦ㄧ綉绔欎笂綰夸箣鍓嶏紝瑕佺粰緗戠珯鍑嗗濂芥湁浠峰€肩殑鏂囩珷銆傝繖鏍瘋鐧懼害铚樿洓瑙夊緱鍏剁綉绔欐湁鏂伴矞鎰熷張鑳借璁垮瀵圭綉绔欐劅鍏磋叮錛屽噺灝戣煩鍑虹巼銆傚彟澶栵紝緗戠珯鐨勭粨鏋勪竴瀹氳綆€鍗曪紝涓嶈兘澶鏉傘€?/p>

馃敆澧炲己緗戠珯澶栭摼鐨勫箍娉涙€?/h2>

鍦ㄥ閾懼緩璁句腑錛屽簲澶氭敞鎰忓閾劇殑搴旂敤銆?/p>

鎻愬崌seo鎺掑悕

浼樺寲鐧懼害SEO鎺掑悕鎶€宸э細(xì)紜畾鍏抽敭璇嶅茍榪涜鍚堢悊甯冨眬銆佸鍔犵綉绔欏唴閾句笌澶栭摼銆佷紭鍖栫綉绔欑殑鍐呭璐ㄩ噺絳夌瓑銆?/p>

1銆佺‘瀹氬叧閿瘝騫惰繘琛屽悎鐞嗗竷灞€

蹇呴』紜畾濂界綉绔欑殑鍏抽敭璇嶏紝騫朵笖榪涜鍚堢悊鐨勫叧閿瘝甯冨眬銆傞鍏堬紝瑕佹壘鍒頒笌緗戠珯涓婚鐩稿叧鐨勯珮鎼滄祦閲忚瘝錛屼互鍙?qiáng)闀繛畱謪抽敭璇嶅Q屽茍鍦ㄧ綉绔欑殑鏍囬銆佹鏂囥€佸浘鐗囥€侀摼鎺ョ瓑鍚勪釜鏂歸潰榪涜甯冨眬錛屼嬌寰楃櫨搴︾埇铏洿瀹規(guī)槗鎶撳彇鍒頒笌鍏抽敭璇嶇浉鍏崇殑鍐呭錛屼粠鑰屾彁鍗囨帓鍚嶃€?/p>

2銆佸鍔犵綉绔欏唴閾句笌澶栭摼

澧炲姞緗戠珯鍐呴摼鍜屽閾炬槸鎻愰珮緗戠珯鍦ㄧ櫨搴︽悳绱㈠紩鎿庝腑鎺掑悕鐨勫叧閿€傚唴閾懼彲浠ュ府鍔╃埇铏彂鐜版洿澶氱殑緗戦〉錛屽茍涓斿姞蹇綉绔欓〉闈㈢殑鏉冮噸鍒嗛厤銆傚閾懼垯鍙互澧炲姞緗戠珯鐨勬潈濞佹€у拰鐭ュ悕搴︼紝騫朵笖璁╃埇铏涓鴻緗戠珯鍏鋒湁鏇撮珮鐨勮川閲忓拰浠峰€箋€?/p>

3銆佷紭鍖栫綉绔欑殑鍐呭璐ㄩ噺

鍦ㄧ櫨搴︽悳绱㈠紩鎿庝腑錛屽唴瀹逛負(fù)鐜嬶紝鍥犳浼樺寲緗戠珯鐨勫唴瀹硅川閲忎篃鏄彁楂樻帓鍚嶇殑鍏抽敭銆傝淇濇寔鍘熷垱鎬у拰鏃舵晥鎬э紝騫朵笖閲囩敤涓€浜涜緝楂樿川閲忕殑鍥劇墖銆佽棰戙€侀煶棰戠瓑澶氬獟浣撳厓绱犳潵涓板瘜欏甸潰鍐呭銆傚悓鏃訛紝榪樿鍔犲己瀵瑰叧閿瘝鐨勪嬌鐢ㄤ笌甯冨眬錛屼嬌寰楅〉闈㈡洿絎﹀悎鐢ㄦ埛鎼滅儲(chǔ)鎰忓浘銆?/p>

浼佷笟seo鎺掑悕鎺ㄥ箍鐨勫叿浣撴楠ゅ涓嬶細(xì)

1銆佺綉绔欑粨鏋勬惌寤?/h2>

緗戠珯鎺掑悕鎺ㄥ箍闇€瑕佷粠緗戠珯鐨勫畾浣嶅紑濮嬶紝瀹冮渶瑕佹槑紜綉绔欐槸涓哄摢縐嶇被鍨嬬殑鐢ㄦ埛鑰屽緩錛屽畠鎯寵鍚稿紩鐢ㄦ埛璁塊棶鍝簺鎼滅儲(chǔ)寮曟搸錛岀瓑絳夈€傚仛濂界綉绔橲EO鎺ㄥ箍闇€瑕侀€夋嫨涓€涓ソ鐨勩€佺鍚坰eo鎺ㄥ箍鏍囧噯鐨勭綉绔欐ā鏉匡紝浣跨敤涓€涓ソ鐨勬ā鏉匡紝鏈夊埄浜庢悳绱㈠紩鎿庢崟鎹夛紝鍙互璁╀綘鐨勭綉绔欐帹鎺掑悕鎺ㄥ箍浜嬪崐鍔熷€嶃€?/p>

2銆佺綉绔欎富鍏抽敭璇嶅畾浣?/h2>

鐢變簬浼佷笟緗戠珯鏄叧閿瓧鐨勬帓鍚嶆帹騫夸紭鍖栵紝鍥犳闇€瑕佺‘淇濈綉绔欑殑鍏抽敭瀛楋紝閫夋嫨鏈€鍚堥€傜殑鍏抽敭瀛楋紝榪欑鍚堢敤鎴風(fēng)殑鎼滅儲(chǔ)涔?fàn)鎯€傚悓鏃訛紝瀵圭綉绔橲EO鍏抽敭璇嶈繘琛屾嫇瀹斤紝濡傚鍔犱駭鍝佺殑鎬ц兘銆佸尯鍩熷拰鍔熻兘錛屽艦鎴愰暱灝懼叧閿瘝銆?/p>

3銆佸仛濂界珯鍐呮帓鍚嶄紭鍖?/h2>

鐧懼害SEO鎺ㄥ箍鐨勭綉绔橳DK搴旇娓呮櫚錛屾爣棰樻爣絳懼簲璇ラ噸鐐硅€冭檻錛屼笉瑕佽鐩栧お澶氱殑鍏抽敭璇嶃€傚仛濂藉唴閾懼竷灞€浼樺寲錛屼富瑕佷綋鐜板湪鏂囩珷鍐呭鍏抽敭璇嶇殑鎺掔増甯冨眬涓婏紝鍚屾椂寤鴻鏂囩珷鐨勮鎯呴〉鍙戝竷鏃墮棿瑕佺簿鍑嗗埌縐掞紝浠ュ強(qiáng)鍙充晶鐨勬帹鑽愭枃绔犳澘鍧椾篃瑕佸仛璧鋒潵錛屽悓鏃訛紝緗戠珯鎵撳紑閫熷害涓€瀹氳浼樺寲錛屾墦寮€瑕佸揩錛岃秺蹇秺濂斤紝榪欐牱鑳芥湁鏁堣Е鍙戠櫨搴︾畻娉曪紝瀵圭綉绔欒繘琛屾湁鏁堟彁楂樻潈閲嶃€?/p>